Rule No. 2
Craft a message for your target audience.
This comprises two things mainly. First you need to define your audience. Jot down all aspects you can think of. Ask others to brainstorm with you. Once you know your target and aim. I mean craft a message that will appeal to your specific audience. This could be your thesis for example. Now all you have to do is to support this message throughout the presentation. You can see at this stage it becomes difficult if you have more than one message. If that is the case you might want to thinks more broadly and outside the box. The topics you want to cover should’t be that far apart logically.
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